Privacy as a Competitive Advantage
July 9, 2010
Short honk: Facebook’s cavalier approach to privacy may have contributed to the firm’s summer doldrums in the 18-35 demographic. Google, adopting what reminds me of a proud ostrich,sees the world from its point of view. Duck Duck Go has taken a cue from these two companies and made privacy a competitive advantage. Point your browser at the Duck Duck go Privacy Policy. What I find interesting is that the company is probing a sensitive issue. Oracle has used a similar method with its “secure enterprise search” positioning. I think these two companies have a good idea. Perhaps Duck Duck Go will have more success with the approach than Oracle?
Stephen E Arnold, July 9, 2010
Freebie
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