Facebook Now a Springboard

July 14, 2010

Those us in the Internet marketing aren’t surprised, saw it coming, will all now stand in a line and scream ‘I told you so’ to all those who thought that the social media frenzy might have just been a fad.

According to an article in ReadWriteWeb.com, Gigya, a company that provides social optimization platforms for firms that want to take advantage of these new tools, Facebook is the most common jumping off point for people logging in to other sites from social media. The gap that was widening last January is getting bigger too. Presently Facebook accounts for 46 percent of logins from social media.

Strange how the real competition from Google is coming from social media and not Bing. Maybe it’s time real innovators start targeting that site for some competition since Facebook is the preferred starting point for surfing when it comes to social media.

Rob Starr, July 14, 2010

Freebie

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