Partner News from BA-Insight

July 18, 2010

I received a link to a news story about BA-Insight, Microsoft SharePoint, and the Fast search system. You can read the material at this link. What interested me is not the endorsement of BA Insight by Microsoft. BA Insight, like other vendors, is a “partner” of Microsoft. Love is expected in this tie ups. What surprised me was that the page on which the story about BA Insight as a partner ran a video featuring a pirate flag, a trip to the commode, and a tour of ESA’s Mars500 and a video about turtle hatchings. I was confused because of the welter of distracting audio and video messages running live and via a link to a webinar. Interesting content-based marketing approach.

Stephen E Arnold, July 18, 2010

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Written by Stephen E. Arnold · Filed Under Editorial opinion, Marketing, News, Online (general), Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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