CMS Vendors Face Old Age, Maybe Need HGH?
July 20, 2010
Content management systems and CMS consultants are an interesting mix. On the lower digit end of the CMS spectrum are the lightweight content management systems. Four years ago, the capabilities of even the vaunted Google’s Blogger.com, which seems frozen in time to me, were like Lance Armstrong’s 2010 Tour de France.
On the end of the spectrum where the big numbers are round, the industrial strength records management systems were found. The addled goose honks about IBM, but when properly configured, IBM’s FileNet can perform some nifty CMS tricks.
So the CMS spectrum ran from the citizen journalism functions to the mad scientist mode. The consultants followed suit. I don’t recall getting spam from IBM about FileNet. Sure, IBM – like any $100 billion outfit – has its weak moments, but shoving FileNet at the addled goose has never happened. Probably won’t even happen opine I.
The reason is that when you move to the double digit end of the CMS spectrum you enter a world where a document error can shut down a nuclear power plant after a US government inspection or a really friendly CEO gets to spend time with prisoners in the “yard.” The vast majority of CMS consultants trample around in the lightweight end of the CMS market.
The problem is that the lightweight systems are now looking more sophisticated, and some venture firms and corporations are taking a hard look at these former wimps.
Don’t believe me. Navigate to “Squarespace Gets $38M to Compete With WordPress and Six Apart”. The write up calls attention to three outfits with CMS that can do interesting things and seem to be growing as my son did when he was in the third grade. Every day he needed a new pair of sneakers with the French chicken on them. Le Coq Sportif for those who are not into suburban Maryland fashions. I noted this passage in the write up:
The size of the investment that Squarespace has managed to attract from Accel and Index indicates that these investors see the potential to take the company’s software and services beyond simple blogging and into the broader world of content-management systems. Although some media companies have been experimenting with open-source software such as Drupal and Joomla for web publishing, both of these are fairly complex to manage, and a hosted solution could appeal to publishers such as the Telegraph Group, which is already using a number of cloud-based services.
Squarespace is quite interesting. The company makes it dead simple to create a blog, a photo gallery, even a complete Web site. The user can drag and drop. Sure, SquareSpace allows coders to fiddle, but the company seems to draw the line with some potentially interesting live database action from its pages. Aside from that prudent step, SquareSpace is a CMS for the person or company frustrated with a traditional CMS.
Is the SquareSpace system right for managing nuclear power plant records? Probably, but I wouldn’t use the system for that purpose. Nor would I rely on SquareSpace for information likely to be probed for effective safeguards against spoliation. For other work, SquareSpace looks mighty tasty as it is.
What will happen with $38 million? Traditional content management vendors may want to pay some attention to the fun loving folks at this outfit. Also, the CMS consultants may find themselves having to work much harder to get those high-paying, wild and crazy CMS product reviews. SquareSpace makes it dead simple to play with the system any time, for free, for a couple of weeks.
Times are a’changin’ in CMS and CMS consulting I conclude.
Stephen E Arnold, July 20, 2010
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