Former AOL Top Dog Marks the Territory

July 20, 2010

One week from now it will be a year since AOL changed their CEO giving the new one 100 days to turn things around and restore the tech industry leader to its rightful place at the top. One of the really interesting developments was the fact that during the last 12 months almost every executive left and was replaced with someone who had once worked for Google.

The resulting article in BusinessInsider.com, The Inside Story: An Anonymous Ex-AOL Exec Tells All, does just that. The company was demoralized and its employees down and out before a Google influence injected a new life to the beleaguered firm. It’s an interesting read and one that begs the question if the Googlization of America is something that will work or rather just one of those things we might have to get used to.

Rob Starr, July 20, 2010

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Written by Stephen E. Arnold · Filed Under Business strategy, News, Online (general), Publishing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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