Tech Bug Bites Aging Readers Digest
July 20, 2010
It’s been happening since that 1990s when newspapers attempted to go viral so it’s no surprise that one of the most popular magazines we all grew up with is adopting an App.
Readers Digest UK is launching an iPad app in concert with YUDU media that will even add video to the digital version of the print magazine everyone remembers.
From the magazine’s standpoint, they are understandably excited. Gill Hudson is the Editor in Chief and she says that the iPad App will help the magazine’s desire to transform and develop. The marketing director for YUDU media is equally excited in the article entitled Reader’s Digest UK Accelerates Digital Transformation with YUDU iPad App.
No wonder. As the population ages, imagine all the crosswords that will be done electronically in Senior’s Centers all across the land? Might be a demographics rift with iPad users here.
Rob Starr, July 20, 2010
Freebie
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