Microsoft Comes on Strong at July Partner Conference
July 22, 2010
Well, it was not Thai kickboxing, but it was close. The July partner conference touted the cloud, the losers at Apple characterized as “Apple’s Vista”, and that old time lock in religion.
It seems that Microsoft is anything but intimidated by the iPhone4 and ready to put all their collective weight behind cloud computing. That was the message it appears the IT giant wants out there if the article titled Microsoft Talks Up Cloud, Slaps Google, Apple in the InternetNews.com is any indication.
COO Kevin Turner was unwavering in his emphasis of the cloud theme and anyone that attended the conference couldn’t miss the fact that was to be the major point. He even went on to explain that the firm is ‘rebooting’ as they move more and more toward cloud technology.
He was by all accounts firm in his emphasis, even going so far as to say he understands the process will necessitate major changes for Microsoft partners. He also mentioned the fact that Bing’s share for the search market has gown by 51% since the Google rival debuted.
With partners paying for the privilege of becoming a “real” partner, the showmanship and bravado are exactly with those with dollar signs in their eyes want to hear.
Rob Starr, July 22, 2010
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