Facebook Shocker: Email Doomed?
July 23, 2010
In Businesses Must Gear Up As Social Networking Services Are Set To Replace Email,Recommind is saying that although a percentage of UK firms are seeing the increased use of social networking tools as a new relevant feature that needs to be addressed, only a small percentage are actually doing anything about it. The numbers play out this way.
- 42% of UK businesses see that social media platforms are as necessary part of doing business
- Only 7% are factoring this into their budgets for the next year
So what does the research mean?
According to the study the fact that as wireless email starts to integrate with social networking, social networking is biting at the traditional email’s heels for interpersonal business communications. This is confusing to the goslings at Beyond Search. We need more than search marketers reaching for attention and azure chip consultants and firms specializing in legal search to sell us on this idea.
Rob Starr, July 23, 2010
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According to MerchantCircle and reported via usatoday.com : “More than half of nearly 10,000 [small business] respondents nationwide [US] say they plan to create or maintain a social-networking presence in the next three months, compared with 41% in the first three months of this year.” That compares with the UK Recommind figures. No mention of budgeting though – I guess MC would like all that for themselves. they say they have over a million members.
http://www.usatoday.com/money/smallbusiness/2010-07-22-techbiz22_ST_N.htm