Google Flop Round Up
July 25, 2010
If you want a list of Google flops, point your browser to “For All Its Might, Google is No ‘Product-Killer‘”. The assumption is that Google is a product company. My view is that Google is in the plumbing business. The product part is not really in Google’s paws. Developers and motivated power users have the burden of creating killer apps. The Google does utility type work quite well. When was the last time your water company wowed you with a great innovation.
The list of flops is interesting. The author highlights the Nexus One phone and Google’s online shopping service, among others. Here’s the passage I noted:
Google certainly has the engineering talent, money, brand and user base to make social networking work, in theory. But in practice, it appears that “social” just isn’t in Google’s DNA — it can’t seem to make a service that’s fun or useful enough for everyone to want to hang out there.
Like much of the punditry swirling around Google, the darned write up sounds logical, but it is 14 degrees out of kilter. Google is not perfect and it is not a product outfit.
Stephen E Arnold, July 25, 2010
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