Paid Content Portal Partiers
August 4, 2010
News Corp. is rumored to be signing up UK publishers for its for-fee content portal. The New York Times has the same idea. According to “NYT Begins Marketing Mobile Content Platform to Other Publications” reveals that the Gray Lady is gunning for the burgeoning smart phone and netbook segments. The story reported these early licensees:
In addition to the AH Belo papers, which include The Dallas Morning News, The Providence Journal and The Press-Enterprise, several NYTCo-owned dailies, namely the International Herald Tribune, The Gainesville Sun and The Lakeland Ledger, will also participate in the product launch.
These strike us as an insiders’ club, but, heck, what do we know in Harrod’s Creek? Well, we did read “Reminder to Publishers: Steve Jobs Hates the New York Times iPad App.” The article reminded the goose that publishers are struggling in their area of core competency. Software seems to be a discipline that requires somewhat different skills. Mr. Jobs’s viewpoint strikes the addled goose as on the money.
The Beyond Search view is that keeping Mr. Jobs happy is a good idea.
Stephen E Arnold, August 4, 2010
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