Research in Motion and Aggressive Mobile BlackPad
August 21, 2010
I struggle to locate emails on my BlackBerry. I struggled to buy a working app on the BlackBerry store. I now struggle with a news story that links Research in Motion to Crusher Tank software and luxury car maker BMW. I rented a BMW once, and I gave up trying to get the radio to work and set the air conditioning. I cannot wait to see a table with a combination of BMW technology and Crusher Tank software.
What do you make of “RIM Said to Plan Crusher Tank Technology for Tablet Computer”? As you can see from the photo on the splash page of this blog, even my Microsoft SharePoint engineer, Tess the Boxer, can use the Apple iPad. Will she be able to handle RIM’s forthcoming tablet?
Will the BlackPad have the durability of this Crusher tank? Source: http://3.bp.blogspot.com/_swGyNR8UhGg/SBoduyYjJPI/AAAAAAAAAI8/jBff0KtcnFQ/s1600-h/crusher2.jpg
Here’s the passage from the Bloomberg story which I hope is deadly accurate like the Crusher tank’s armaments:
The yet-to-be-announced tablet will run on software developed by QNX Software Systems, which RIM bought from Harman International Industries Inc. for $200 million in April, said the people, who didn’t want to be named because the plans haven’t been made public. QNX’s software is used in products from companies including Cisco Systems Inc., General Electric Co. and Caterpillar Inc. RIM, based in Waterloo, Ontario, is racing to introduce its tablet as rivals debut similar devices that fill the gap between smartphones and laptops. By using QNX technology, RIM could take advantage of the independent software developers who already create applications for QNX and build on the popularity of its BlackBerry smartphone with corporate customers.
I have no opinion about the issues related to access to BlackBerry email. I would imagine that Crusher tank technology can deal with almost any unpleasantness. If the technology won’t do it, maybe RIM could drive a Crusher tank over the issue, flattening it in no time.
The iDrive control device that baffled this addled goose.
I am more interested in the BMW technology.
My observations:
- The mobile heat is on for RIM from phones to tablets to far off lands which want access to email. I am not sure Apple will relate to the artistic elegance of the Crusher tank. I think the Google Math Club will find the BMW less environmentally pleasing than a Prius but well suited to speeding to meetings with various governmental entities.
- The Apple iPad seems to be a winner, and I wonder if the alleged BlackPad can capture the market segment fascinated by the tablet form factor. Apple is rumored to be readying a Mini Cooper iPad which might rain on the RIM tank parade. A flotilla of Android tablets seems to be making its way across the big blue sea with an ETA in the Fall of 2010.
- The BlackBerry application store is not quite up to Apple’s level and I think it lags the dross-riddled Android app store. BlackBerry has its consumer work cut out for itself. I still find the BlackBerry app I downloaded amusing. It would crash the mobile device. Solitaire is a tough nut to crack or BlackBerry to squish as the case may be.
To sum up, the macho positioning of the Research in Motion BlackPad is interesting. I just want to make phone calls, maybe read a book at the airport, and check some email. Do I need a BMW-infused, smart tank technology for these functions? RIM, if Bloomberg’s story is spot on, seems to hold the belief that I do indeed. (I must admit I secretly admire the Crusher tank.)
Furthermore, the word choice in this Bloomberg BlackBerry BlackPad article strikes me as somewhat ominous. The goose is frightened of the consonantal tintinnabulation.
Stephen E Arnold, August 21, 2010
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