Are There Two Threats to Google Editions?
September 1, 2010
Google continues to have a less-than-relaxing summer. Maybe life will improve when the leaves begin to fall? Almost lost in the buzz about Google’s new approach to Net Neutrality and the aftermath of the StreetView Wi-Fi privacy issue is Google Editions. Google has the resource to chase any market it wants. The e-reader market has grown immensely.
As more companies enter the arena the competition is heating up and some brands are going to be edged out by more popular models according to the article “Apple iPad, Kindle, Nook War Could Kill Google Editions, Others.” Amazon’s Kindle, Barnes and Noble’s Nook and the new Apple iPad are currently leading the e-reader market. These brands offer customers a variety of attractive features and options as well as a large assortment of e-books. Smaller e-reader companies, such as Plastic Logic are unable to keep up with the technology and price options that are dominating the market and have been forced out of business. Sony struggles to revamp its technology and Google has yet to release its much anticipated e-reader and at this stage in the game they could be taking a hug risk. It is clear that only the strong can survive.
This goose thinks that Amazon and Apple may have an edge. Can these companies thwart Google? If Google continues to make lawyers plump with litigation, Amazon and Apple may not have to do much more than keep on keepin’ on.
Stephen E Arnold, September 1, 2010
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