Context Search: The New Hot Thing?
September 6, 2010
Traditionally there is a search box, which accepts the submission of a query, and subsequently presents a set of results to a user. Now the search box is not enough. The recent eyefortravel.com news article “Understanding How Search Is Moving beyond the Traditional Search Box” reveals how comScore intends to use “Explicit Core Search,” helping users “to completely change or refine their search directly from the result page.”
The concept relates to “the context of the browsing experience as the user engages with non-search content.” Therefore, the search engines are now designed to weave into the user experience, and provide “contextual searches.” This search is used as a powerful contextual content discovery technology, enabling search engines to provide intuitive and convenient content discovery experiences. As per the news, “by providing search results on context across their network, those sites are able to leverage the size of their audience to expose more users to their search services,” thus experiencing the future of search.
Sounds like beyond search to us.
Leena Singh, September 6, 2010
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One Response to “Context Search: The New Hot Thing?”
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And what if what you really want is a straight up search for a term for informational purposes? I wrote about the trouble with semantic search a while ago. I think its great most of the time, but its also a clever way to undermine net neutrality.