Social Media: Will It Challenge Apple?

September 14, 2010

Google has not hit a home run in the social media market. Now it appears that Apple may face a similar challenge.

Facebook is not ready to shake hands with Apple because it’s got the ‘i-flu’, which could contagiously disrupt its massive user base with spam. It is the curse with which social networking sites are born, and have to live with. The TechNewsWorld article “Can Spam-Swamped Ping Survive Without Facebook?” sings about the spam problem, which few Sophos tech geeks say Apple could have avoided. Remember Facebook was earlier hit by Apple-related spam, and now even ping profiles are spammed, making people wonder why Apple is not beefing up its security.

Facebook is in security frenzy. “It’s looking closely at every link that comes to its service to see if it has malicious content,” reports the article. Normally Facebook’s APIs are open to other services; it isn’t taking any chances with Apple’s new iTunes-related social music network. The negotiation deadlock to let Apple access Facebook’s APIs, now probably depends on Ping’s success. Well, Ping sure needs Facebook, but is Apple repeating the Lord of the Flies plot?

Harleena Singh, September 14, 2010

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