Arnold For Fee Columns, October 2010
October 3, 2010
Yep, another month and another series of for-fee columns. The Beyond Search blog content is a marketing effort. The good stuff finds its way into the work that people actually pay me to do. We just knocked off a report about a new market for search and content processing companies, but I won’t be sharing any of that solid gold information in this blog. Keep in mind that the blog, although written by five people each week, is putting information in the voice of a 66 year old goose. I dearly lover the breathless 20 somethings who want me to participate in briefings with senior executives who have something to say about search engine optimization or the junior mid tier consultants who think I will sit through a Webinar because some vendor was silly enough to give these azurini money to put them in touch with a thought leader. Sigh.
If you want a glimpse of some of the research we have done into information retrieval, you will have to chase down one or more of these for fee columns when each appears either in print, online, or in both media.
- For Information Today, “Connectors: The Next Search Battleground”. I used this phrase in a personal email to a vendor and the vendor wanted to snag my phrase for its Web site. No way, José. If you are in the connector business, you will want to read this column. If you have licensed connectors, you will want to read this column. Why you ask? Who cares about connectors? Well, grasshopper, you don’t know what you don’t know. Think racketeering. How about a Federal court? Of course, you can chase down your PR person or your mid tier consultant and get the “real” story. Pick a path but stay informed.
- For Information World Review, “Governance: A Politically-Correct but Toothless Notion.” I hear so much baloney about governance, I was thrilled when someone paid me to dig into the subject of “taxonomy governance.” Talk about baloney. Instead of recycling a narrow take on governance, I upped the ante an invoked Jeff Papows, Oracle, HP, and Sun Tzu. Bottomline: governance like much info-baloney is a straw man. Talk about being politically correct. You can find out more when the story hits the online and hard copy Information World Review in the next few weeks.
- For KMWorld, “Google Enterprise: Reseller Challenges Arriving.” In this column I talk about Google’s recent attempt to shore up the security of its enterprise products and services. The Google is trying, but now the battle is shifting to productive partners, resellers, and integrators. The point of the story is that now that Google is addressing some important issues with its product offerings, competitors are shifting the battle. Can the Google react quickly? You will have to read the column to find out what’s ahead.
- For Smart Business Network, “Marketing to the US Hispanic Markets: Digital and Grandmother Methods.” Fancy digital marketing is great for those who live in Silicon Valley, are between the mental ages of 10 and 40, and lack the ability to focus on one task for more than three minutes. For SBN online and its network of 12 hard copy business magazines, I point out that the burgeoning Hispanic market may require some different types of market planning and methods. Olé.
A final reminder to the PR people. Please, read the About information for this blog. I sell ads, interviews, and stories. Each story points out that it is a freebie or in some way sponsored. Beyond Search is not a “real” news publication. I have two or three readers, and these folks should have better things to do with their time. I suggest going to the park and feeding the ducks and geese. Winter is coming help out my feathered relatives. If you are an English major, take a book of Browning’s poems and puzzle over “brown Delores.”
Stephen E Arnold, October 3, 2010
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