A Tagged Future
October 7, 2010
“The Myth of the Universal Tag and the Future of Digital Data Collection” provides an interesting view of the challenges of tag-based deployment. The point of the write up by Ensighten is to use a tag management system. Ensighten offers such a system. There are other vendors in this market as well; for example, Access Innovations.
The white paper explains how a tag management system can create technologically strong and financially wise benefits for end users. This will be especially interesting to those who invest in digital measurement advertising, and marketing solutions. Another sharp focus is clarifying the need for tag management systems and tag management solutions.
For your own copy of the white paper, click here for the Ensighten write up. You will have to fill out the form for a free copy. Sounds interesting, and may be worth your time to look.
Our view is that tags are now proliferating. In the traditional database world, too many tags can create problems. Users can get confused when a tag generates false drops. The management of tags becomes more complicated. Without control from the git-go, tags have a tendency to become muddled.
Search is tough and indiscriminate tagging makes the job harder for the user. Uncontrolled tags are often one consequence of carelessness. Whether a manual system or automated system is used to generate tags, getting the tagging method under control is Job #1. Getting the tags wrong means significant costs down the road, assuming the organization has the appetite to fix a problem on the right level in an appropriate manner. Cosmetics applied by azurini and former journalists won’t do the job in our experience.
Stephen E Arnold, October 7, 2010
Freebie
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3 Responses to “A Tagged Future”
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Hi,
Thanks Stephen for this info.
Regards |Madav
The problem with tags is that people forget or don’t understand how to use them. The key to making tags useful is making sure they are consistent. If you have a content series tags are not consistent across the series, what’s the point of the tags in the first place?
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