More on the Yahoo Effort to Regain Supremacy

October 8, 2010

Having tasted the fruits of success, Yahoo wants to come back in the game. Thrusting this premier web brand forward isn’t easy even with some 281 million global users, and about 600 million monthly visitors, as Yahoo still needs to adjust its sails to the changing winds. The eCommerce-Guide.com article “Yahoo Plans New Search, Email as It Speeds Release Cycle,” discloses the company’s plans and strategies to be the number one choice of users.

Yahoo uses Microsoft’s technology for its search engine’s underlying infrastructure, but it plans to change, innovate, and improve the user-facing layer by rolling out new features. It is also introducing a new email having, “streamlined inbox, boasting a faster response time and new integrations with social services Facebook and Twitter.” Yahoo is making all attempts “to impress its advertisers and retain customer loyalty with a swifter pace of innovation and more relevant, personalized content.” With a vision to bring personal meaning to the web, this is Yahoo’s fight back crusade. Will it work? With the unsettling information about staff change and alleged usage data that shows a decline in traffic, Yahoo may need an even greater commitment.

Harleena Singh, October 8, 2010

Freebie

Written by Stephen E. Arnold · Filed Under Business strategy, News, Yahoo

Comments

Comments are closed.

Search the site
Subscribe to Beyond Search
Feature archive
News archive

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.