AOL Makes Its Research Study Available
October 11, 2010
My doubt about the validity of sponsored research remains unchanged. If you are a data maven, eager to gobble, information about online, you will want to navigate to “AOL Commissions Two Research Studies to Help Determine Driving Forces Behind Online Content Consumption” and read the story. Skip the fruitless trip to the download link. Just propaganda about AOL. Reuters presented some highlights. I found one passage remarkable:
The most acceptable forms of online advertising to the consumer are those that are directly relevant, integrated and informative as well as have visually appealing imagery.
Quite a surprise. Too bad there is no detail about the development of the questions, sample selection, and other down-and-deep details. Google displayed a wild ad on one of my blogs today. There were components in the ad, but these were not independently active.
Maybe some day. Exciting. Ads.
Stephen E Arnold, October 11, 2010
Freebie unlike the ads
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