Vivisimo Generates Revenue from Recycler.com

November 2, 2010

Short honk: We learned that Vivisimo has been selected to provide search and content processing for Recycler.com. The service, owned by Target Media Partners, has created a single Recycler.com Web site for its three score print publications. Target Media wants to go after a market once dominated by newspapers and now mostly in the death grip of Craigslist. To differentiate itself from Craigslist, Target Media wants to follow Steve Jobs’s path and eliminate the nasty stuff from the firm’s new service. The Los Angeles Business Journal has a useful profile of Target Media in “Rival Reborn”.

The news item “Recycler.com Selects Vivisimo’s Velocity Platform” said [Data Monitor links can go dead so you may have to hunt around]:

Recycler.com chose Velocity for its handling of bins and facets, federated searches, and ability to customize ranking methodologies to ensure the relevant ads are displayed to users.

Our perception of Vivisimo was the company was providing federated search and integration services. The use of Velocity in an application that we associated with functions from Endeca, Exalead, Intelligenx, and other vendors surprised us. For more information about Vivisimo, navigate to www.vivisimo.com.

Stephen E Arnold, November 2, 2010

Freebie

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