Endeca, an Underdog?
November 7, 2010
In “The B2B Underdog” Pete Bell, a senior manager at Endeca, details how the owners and operators of Business to Business eCommerce programs get together to discuss the bones of the business and how they get no respect in comparison to those who run Business to Consumer (B2C) programs. Never mind the fact that some executives of the B2B channels are making billions of dollars. The keynote speaker, Brian Walker explained why B2B isn’t doing as well as the B2C channels. He notes they aren’t using all of the same resources. Never mind that these resources are available to them, they have chosen not to take advantage of them.
“We know that with more channels comes more complexity. But it’s early – no one knows yet what the B2B experience of the future will be. So, In the face of change, the solution is to take a first guess, test, then improve.”
In my opinion, wouldn’t the answer be to hire more people and use the available channels and build from there? In order to compete with the B2C world they’re going to have to make themselves more available through the changing mediums that consumers are using to do business.
Leslie Radcliff, November 7, 2010
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