Forrester Expert Dings Zuckerberg

November 10, 2010

I don’t know the Facebook wizard Mark Zuckerberg. I haven’t seen the movie about Mark Zuckerberg. I don’t have much stock in the baloney that appears on Web sites—especially when that baloney includes executive biographies. Look at my bio at www.arnoldit.com/sitemap.html. Baloney. Look at the Google executive bios. Baloney. Look at consulting firms’ executive bios. Baloney. Look at a 20 something’s bio. Baloney.

Solid, fat filled, nutritional black holes. Baloney. Thus it is and thus it will ever be.

Picking apart a 20 something and criticizing his management expertise is pretty much a waste of time and indicative that an Angry Bird bone is stuck in one’s throat. Navigate to “Perspective On Zuckerberg”, written by one of the mid-tier consulting firms. Read it closely. Make up your own mind about what it is saying.

For me, grousing about a 20 something is like my quacking at a crow who wants the same chunk of bread this goose does. The crow doesn’t speak goose, doesn’t want to learn, and doesn’t want much more than the chunk of bread.

A mid tier consulting firm wants billable projects. When I read criticism of a high profile company and its top gun, I say to myself:

I think that a certain firm did not get a certain engagement. The best defense is a good offense. Let’s use the handy dandy blogosphere to point out why a certain company / person / product is deeply flawed.

Yes, this is how one 66 year old, addled goose in Harrod’s Creek thinks. My hunch is that there is a deep subtext in this consulting firms’ blog post. Will Mr. Zuckerberg care? Probably not. Will Facebook attorneys care? Maybe. I know Alexander the Great was a good manager despite some personal oddities handed down over the centuries. Does anyone in a history class care? Nah. Alexander conquered the world. Too bad he caught the sniffles and died. Bad luck, not bad management.

Do I expect a 20 something to combine the polish of a McKinsey partner, the insights of a Peter Drucker, and the financial acumen of a Warren Buffet? Not in a million years.

One thing about Mr. Zuckerberg is clear. He knows how to hire Xooglers. I don’t know how many mid tier consultants, former English majors, and wanna be techno-poobahs he has on his staff. I do know the 20 something has got the Google behind a social eight ball and Microsoft close to a side pocket. Not good enough for a mid tier consulting firm? Okay. Good enough for 600 million users, a growing base of banner ad customers, and some investment bankers? Yep.

Oh, and an important point: Mr. Zuckerberg is still alive, seems healthy, and appears to have the cash to hire some advisers. Maybe Forrester has found a magic sales method?

Stephen E Arnold, November 9, 2010

Freebie unlike the time of a mid tier consulting firm’s professionals.

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