Web Search Shares, Mostly Understated?
November 29, 2010
“Google and Microsoft Grow Search Market Share in October” lists Google’s share at just over 66%. However, we have to ask ourselves questions about this number:
Since Google can be considered to have a monopoly, what exactly constitutes growth? How real are these numbers, anyway? The chart itself includes the notes:
Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
and
Excludes contextually driven searches that do not reflect specific user intent to interact with search results.
In our view, Google’s actual share of the market in the U.S. Is about 80 percent, and 90 percent in Western Europe. In China, a market Googlers blew off, Baidu is the big dog. In Russia, Yandex is the champ.
Cynthia Murrell, November 29, 2010
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