The Price of Catch Up in La La Land
November 29, 2010
The Math Club may be ready to break open its piggybank. The cash may be what’s needed to get into the Los Angeles “business”. The lawyers can do fancy math. Not Google style math, of course. The Hollywood math can make other moguls cry and drive tissue paper personalities to their shrinks in droves.
Navigate to “Hollywood’s Big Hope: Google Shows Up With Suitcase Full of Money. It Could Happen!” Here’s the passage that caught my attention:
You can see why Hollywood would be pushing for a deep-pocketed suitor to show up. And you can see why Google has been resistant to that idea: If it starts writing checks to Hollywood, then every content player, everywhere, will expect the same thing. And Google has always insisted that it’s not in the content business, period.
Money works in La La Land. The problem is that as America’s youth become increasingly challenged when asked to read third grade level content, lean back entertainment is the new calculus. So what happens when Hollywood lawyers meet the Math Club? Access is going to cost a lot. Oh, the Hollywood way involves servitude, obeisance, and often a 20 minute work out on the casting couch.
The Google may have some challenges ahead. After letting some interesting acquisitions slip away, time may be running out. Amazon is in the movie business. Apple’s big Jobs is the new Walt Disney. And Netflix? Well, it may be easier for Netflix to do Google stuff than for Google to do Netflix type deals.
Search is yesterday. Oh, that song is on iTunes now.
Stephen E Arnold, November 29, 2010
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