Facebook, the Pain of Change, and the Web
December 3, 2010
I have been thinking about the sky-is-falling message in Tim Berners-Lee analysis of Facebook. Widely reported, the “inventor of the Web” sees Facebook as a flea carrying bubonic evil in the fur of entrepreneurs. In short, Facebook represents a shift from the Wild Web Web to a walled garden with security cameras and listening devices.
You can get a breezy run down of the anti-change message in the current Scientific American essay.
I can visualize a scene around the campfire in what would become Kansas. The conversationalists don’t have Facebook pages but both work for an outfit paying them to ride a bunch of horses in serial like Christmas tree lights from one cow town to another.
Cowboy 1: What’cha think of that tel-ee-graph thing?
Cowboy 2: I think it’s-a goin’ to be less personal than us’ns takin’ the mail to folks we know.
Cowboy 1: Yep, I think it is the end of the mail delivery as we know it.
Cowboy 2: I would like to shoot the varmints that want to ruin a perfectly good way to communicate.
I think I could have heard a grousing clay tablet expert yammer about papyrus. The print dudes are struggling with twisted knickers over digital today.
What’s a-goin’ on today, partner?
First, the good old Web is already gone. Email is collateral damage. The mantra of Gordon Gekko has enchanted enough people to make information the equivalent of manipulated messages. So, the Web is dead and it is not coming back. Ever.
Second, the pace of change is accelerating. The reason is money, not what users need or think each needs. Greed is good and greed is transformative.
Third, walled gardens solve a lot of problems. Customers are chained to specific vendors. Captivity is what makes accountants happy. Captive customers behave in a predictable way and for budgeting purposes, that predictability is the chief good.
One can take different sides of the argument. That diversity is what passes for critical thinking today. Before grousing about Facebook, I think it is useful to look at the data. Facebook has stickiness, 650 million users, and a growing arsenal of features. Why go anywhere else?
Research has been changed. I like the word “devolve”. The Web is on a long hill with a street named decline. Remember the telephone and its early supporters’ idea that it would be used to disseminate important news. The phone today is the stuff that makes 12 years old have goose bumps. Change. Already accomplished.
Just my opinion.
Stephen E Arnold, December 3, 2010
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