What Yahoo Users Needed to Know in 2010

December 5, 2010

When a search giant such as Google hints that it knows what users want, I often bristle. Then after i read such articles as “Yahoo’s Top Mobile Searches of 2010 Reveal Mobile’s Real-Time Nature,” I think Google may be right. In my work, I am not . sure what I will be researching from one day to the next. I poked around for a Victor Bout sidekick. I probed the fat underbelly of health fraud. I followed links on RedTram that delivered me to surprising Web sites.

However, I have never run a query for the topics highlighted in this Yahoo centric write up about mobile search topics in 2010. I knew I was old and clueless, but my cluelessness cannot be remediated by these topics:

BP oil spill
World Cup
Miley Cyrus
Kim Kardashian
Lady Gaga
iPhone
Megan Fox
Justin Bieber
American Idol
Britney Spears.

Who is Justin Bieber? I don’t think he works at Google. And Kim Kardashian? Perhaps she is on the staff at Brookhaven National Lab.

Scary and enlightening simultaneously. And what does this list tell me about Yahoo’s users? Just that I don’t want to sit next to one on a long, international flight.

Stephen E Arnold, December 5, 2010

Freebie

Comments

One Response to “What Yahoo Users Needed to Know in 2010”

  1. James MacAonghus on December 5th, 2010 7:46 am

    The top searches on Google are going to be the same 🙂 And that’s with the porn taken out. That’s the world we’ve always lived in. Look at ancient mythology, they were equally obsessed with beauty, youth and power.

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