Google: Buy Time
December 10, 2010
I marvel at how giant news outfits get scoops. I mean day after day I read articles from the New York Times that are revolutionary. Revolutionary I say. Here’s an example: “Google Executive: No Time to Build, So We Buy.”
The article explains that Google is in a hurry. Google has lots of employees but it can’t form teams quickly enough to respond to opportunities. Despite having lots of Math Club guys and gals, Google can’t pinpoint the exact person needed to hop on a bandwagon and play the tuba.
Goodness. Who would have guessed? Google has watch Amazon implement most of the cloud ideas that Google spelled out in its voluminous patent applications in the last 10 years. Google watched Facebook catch fire, Microsoft buy a piece of the company, and Facebook explain that it wants to become the Web. Already some Facebook users stay within Facebook. No bigger Web wanted. Period.
Here’s what the New York Times did not ask Susan Mojcicki, a Googler as close to the throbbing hearts of the Google triumvirate as anyone in Mountain View:
- Why can’t you assemble a team?
- Why can’t you identify internal talent?
- Why can’t you create products that capitalize on trends?
- Why can’t Google deploy a local service that makes sense to advertisers?
Did the Gray Lady ask these questions? Nope. What we get is revolutionary information that warrants a Google T shirt.
Stephen E Arnold, December 10, 2010
Freebie
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