Research Data Smiles on Google. Competitors, Maybe?

December 13, 2010

There’s some good news for Google and Facebook in the “2011 Budget Survey Shows Marketers Show More Interest in Lead Quality, Search Engine Marketing” from TMCNet. The annual study Marketing Budget Trends states that businesses are focused on steady budgeting and producing quality over quantity. Companies are finding ways to the use the changes brought on by the recent economic downturn to their advantage. They want steadier budgets and concrete actions to bolster future projects and spending.

“The ratio of online-to-traditional spending settled in at 51% traditional to 49% online; two years ago, 60% of budgets were spent on traditional tactics such as literature/catalogs, direct mail, trade shows, print advertising, etc. Web development, online advertising and search engine marketing will consume 38% of budgets in 2011 and are the clear priority of decision-makers as they’re crafting spending plans for the coming year.”

While these ads generate leads, most businesses still rely on brand awareness to sell their products. Businesses will never find a surefire method to increase their sales, but online advertising certainly does help.

Whitney Grace, December 13, 2010

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