IBM Chases Predictive Analytics Opportunities
December 18, 2010
IBM was once a top technology provider but over the last few years it seems to have lost its oomph, maybe even a decline.
According to the Thomas Net News “New IBM Predictive Analytics Software Personalizes Customer Relationship Strategies,” IBM seems to be trying to bounce back with its new predictive analytics software. IBM attempts to get involved in the social media world and promises that with its SPSS Modeler “users can uncover and analyze information from social media sources, such as social networks and blogs and then merge that with internal data for accurate insight and predictive intelligence.”
More importantly companies could then use the data to better understand their customer fan base as well as for marketing and product development direction. Data analytics providers and the social media world are flourishing and it seems that IBM is trying to enter the game. However, it’s likely that IBM will be benched and forced to watch from the sidelines.
At the same time, SAS appears to be ramping up its effort in this sector as well. The battle of the statistics superstars in underway. Maybe a cable TV reality show here, gentle reader?
April Holmes, December 18, 2010
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