IBM Chases Predictive Analytics Opportunities

December 18, 2010

IBM was once a top technology provider but over the last few years it seems to have lost its oomph, maybe even a decline.

According to the Thomas Net News “New IBM Predictive Analytics Software Personalizes Customer Relationship Strategies,” IBM seems to be trying to bounce back with its new predictive analytics software. IBM attempts to get involved in the social media world and promises that with its SPSS Modeler “users can uncover and analyze information from social media sources, such as social networks and blogs and then merge that with internal data for accurate insight and predictive intelligence.”

More importantly companies could then use the data to better understand their customer fan base as well as for marketing and product development direction. Data analytics providers and the social media world are flourishing and it seems that IBM is trying to enter the game. However, it’s likely that IBM will be benched and forced to watch from the sidelines.

At the same time, SAS appears to be ramping up its effort in this sector as well. The battle of the statistics superstars in underway. Maybe a cable TV reality show here, gentle reader?

April Holmes, December 18, 2010

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Written by Stephen E. Arnold · Filed Under Business strategy, Enterprise, News, Text analytics, Text processing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.