Click Fraud: It Is Back as an Issue

December 20, 2010

Short honk: Where there are humans, there will be excitement. Click fraud is one topic that lots of folks want to keep out of the “real” media and blogs like this one. “Click Fraud: What Is Your Ad Network Doing About It?” flips over the rock. Any hard evidence? Sort of. Our view is that click fraud is as prevalent as other types of computer misbehavior. We are going to let you figure out whether those ad dollars are working for you. The goose does not advertise. You may. How is that investment working out for you?

Stephen E Arnold, December 20, 2010

Freebie unlike online advertising

Written by Stephen E. Arnold · Filed Under Legal matters, Marketing, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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