Salesforce and Chatter
December 20, 2010
I was surprised when Salesforce hired a former journalist to push collaboration and attention to Salesforce staff and clients. I was interested in ZDNet’s alliterative touch in Chatter Free in “With Free Version, Salesforce Chatter Changes Collaboration, Communication Processes for Companies.” Chatter Free premiered at the Salesforce’s Dreamforce conference. It is a free social messaging platform that can be used by any employee within a company. It has features similar to Twitter and Facebook and endeavors to be used in atypical environments. More than 60,000 professional companies use Chatter at the moment.
“What was especially interesting was to hear the customers talk about the significance of Chatter when it comes to collaboration within the organization. Some spoke of launching Chatter as an experimental service and getting immediate feedback from employees who were worried that the experiment would end. Others suggested that an employee without access to Chatter is like having an employee without access to e-mail – unable to communicate and collaborate in real-time.”
Employees have found they are e-mailing less and Chatter has increased work productivity. To many, Chatter is becoming the preferred method of communication in business organizations. However, information sharing in the Intel community may be moving in the opposite direction. Just a reminder that point of view is important. And what’s that old adage, “Loose lips sink ships”? What could leak from an enterprise social cloud service? Nothing.
Whitney Grace, December 20, 2010
Freebie
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