Search Analyst Evaluation
December 21, 2010
“Analytics, Schmanalytics! How to Evaluate an Analyst” reminds us that analysts, unlike lawyers or accountants, are not professionally licensed and gives advice on how to know you are getting your money’s worth. The conclusion: “If you need analytics help, make the effort to assure yourself that the analyst is technically competent, understands your business and has the communications skills that you need.” Some things to look for are formal education or experience in the specific area to be analyzed, familiarity with businesses similar to yours, and a communication style that will suit the situation in which the presentation will be made, whether it be to your boss or in court. Then again, if a search consultant promises to get you sales leads or sales, you might want to ignore this advice all together.
Alice Wasielewski, December 21, 2010
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