iPad vs. Print Media: iPad’s Unintended Consequences
December 22, 2010
I saw this coming, did you? Network World has a “Survey: iPad news-reading eating away at print media.” It’s not a surprise that iPad users are canceling their printed newspaper subscriptions, in favor of low-cost apps. A survey taken of 1600 middle-aged, educated men showed that they use their iPads to read about current events.
“Here’s where print media gets the bad news, if you’ll pardon the expression: 58 percent of respondents who subscribe to print newspapers and spend more than an hour a day reading news on their iPad said they were very likely to cancel those print subscriptions in the next six months. In fact, around 10 percent of respondents reported they had already canceled printed newspaper subscriptions.”
Older readers are the ones maintaining their printed subscriptions, but no one can deny that digital media is faster and cheaper. Newspapers aren’t going to disappear anytime soon, but it’s kind of like what’s happening with DVDs and Blue Ray discs. Some formats get obsolete.
Whitney Grace, December 22, 2010
Freebie
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