Facebook and Its New Trend Report for 2010

December 24, 2010

Short honk: At this time of year, trends appear in many articles. Poobahs, pundits, and pontificators relish the opportunity to identify the Top 10, 100 Biggest, and 500 Products. My recollection of making these lists is that some are generated by running a query against logs or other data sources. Others are just made up by a group having lunch together. Either way, the lists are quite popular and some companies just keep a permanent list of “top” somethings alive year round.

The Facebook Memology 2010 report is different. Since I don’t use Facebook myself, I enjoy reading about what’s popular in the social, member-centric walled garden that appears to be the principal conceptual hook for Facebook and its users.

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The workings of Facebook users is as hard for me to figure as my deducing the purpose of the Antikythera mechanism.

You can see the Facebook Memology 2010 report at this link. What I found fascinating about the list of top items was that some of them made absolutely zero sense to me. This addled goose had absolutely no idea what “HMU” references. The write up explains that the HMU acronym means “hit me up.” Okay. The article explains that the number nine trend “airplanes” is from a popular tune from a group called B.o.B.

With more than 650 million people as members, Facebook is an important online destination and service. The look into the “minds” and “needs” of Facebook users is like my trying to figure out how the rusted Antikythera operated. If Facebook creates a search engine based on Web sites cited by Facebook users, the index will be an interesting one for me to use.

Stephen E Arnold, December 24, 2010

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