Attivio Endorsed by MIT
December 27, 2010
Analytics help to provide a competitive advantage says a new research report co-sponsored by Attivio, Inc. . The free publication (registration is required), authored by MIT Sloan Management Review was announced via a press release, “Attivio Announces Availability of MIT Sloan Management Review Report, ‘Analytics: The New Path to Value’” on Attivio’s Web site.
Based on a study of 3,000 executives and in-depth researcher interviews, the document predicts that analytics will be a focus the next two years—helping to differentiate top business performers. Michael Hopkins, editor-in chief of the MIT Sloan Management Review states, “Top performers approach business operations differently from their peers. Specifically, they put analytics to use in the widest possible range of decisions, large and small.”
Additionally, the research indicates that analytics should be closely linked to strategy and process to have the most value. This can be achieved with a unified approach to analyzing business data—one of Attivio’s specialties and a way to position themselves as a valuable partner in the analytics market.
Third party endorsement is important. Our question, “Is this a marketing play or something for those on a tenure track?” MIT certainly trumps a write up by a mid tier consulting firm in our view.
Christina Sheley, December 27, 2010
Freebie
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One Response to “Attivio Endorsed by MIT”
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The MIT Sloan Management Review and the IBM Institute for Business Value published this study, with additional support from Attivio, Inc and Dassault Systèmes. I didn’t see an endorsement of Attivio by MIT mentioned anywhere in the report. Did I miss something?