Win 7 Phone: Mobile Search Handicap for Microsoft?
December 27, 2010
The Windows 7 phone does not seem to be the sales barn burned some hoped it would be. If the sales estimates are on target, one wonder why. The Mobilesplease blog recently had a post about this specific issue titled: “Why Aren’t Windows 7 Phones Selling?” From the onset the article declares that the Windows 7 phone is a nifty gadget and purchasers are happy with it.
“So what’s the problem? Why aren’t these phones selling? To reiterate, there’s nothing wrong with them, but apart from Xbox 360 compatibility there’s really nothing that you haven’t been able to get on an iPhone, Blackberry or Android phone for the last year.”
The Windows 7 phone only offers a generic handset, which doesn’t impress buyers. The biggest factor, however, is that Windows just isn’t cool anymore. It’s true they have a niche in the videogame market with the Xbox 360, but their marketing of the Windows 7 phone has been the exact opposite of what they’re doing for the videogame console. Microsoft will find some way to market their phone, though. Windows Mobile has been on the market for years, though that wasn’t much of a success either. Microsoft just needs to figure out how it can become cool in a market controlled by the iPhone and Droid. The article suggests renaming the Windows 7 phone, the XPhone.
Whitney Grace, December 27, 2010
Freebie
Comments
One Response to “Win 7 Phone: Mobile Search Handicap for Microsoft?”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
Phone India Phone India / Talk India Cards: Visit dial91.com, A Phone India Specialist for Phone India Cards.