Clarabridge: Quick Update
December 30, 2010
Clarabridge, Inc., has announced new deals and partnerships with J.D. Power & Associates, Teradata and Verint.
Clarabridge describes itself as “the leading provider of sentiment and text analytics software for customer experience management.”
Clarabridge’s agreement with J.D. Power & Associates is part of J.D.’s efforts to expand the reach of its social-media research. J.D. Power also signed a separate agreement with NetBase. J.D. Power explained that it chose Clarabridge “to provide best-in-class analysis of verbatim texts aggregated from CRM systems and from consumers in response to surveys.”
Clarabridge’s partnership with data warehousing leader Teradata also includes a reseller agreement. The companies believe that their complementary voices will allow end users to “integrate structured and unstructured data in a single warehouse for a 360 degree view of their quantitative and qualitative customer analysis.”
The OEM/Partnership with Verint Systems, Inc., “a global leader in Actionable Intelligence solutions and value-added services,” revolves around Verint’s new Impact 360 Text Analytics solution, which is part of its Customer Interaction Portfolio from Verint Witness Actionable Solutions. Impact 360 Text Analytics will enable Clarabridge to gain “an aggregated and unified view of customer service, experiences and opinions across both direct and indirect customer communications channels.”
Pete Fernbaugh, December 30, 2010
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