Lexalytics and DataSift
December 31, 2010
If sentiment analysis is the key ingredient in the social content technology cocktail, then Lexalytics aims to be the brand of choice for businesses and individual consumers everywhere. MediaSift Ltd., the British company behind the Datasift social media filtering engine, is eager to see a partnership with the Lexalytics text analysis software take root.
We learned in DataSift Taps Lexalytics to Help “Tune Your Data”, that one focus of the alliance is the ever increasing accumulation of data generated from tweeting. “Lexalytics provides the ability to automatically extract companies, people or product names, without having a list of them ahead of time; the ability to calculate tweet, entity, and “linked-content” sentiment; output lists of positive/negative entities; and more.”
The Founder and CEO of Favorit Ltd., owner of Tweetmeme, a service designed to total all links and ascertain which are the most popular, is Nick Halstead. “An important part of the metrics we provide through Datasift is the sentiment, or tonality of the data. We needed an engine that could integrate quickly into our environment and start immediately providing accurate sentiment analysis across all our data services.” says Halstead. “Lexalytics Salience gives us a great combination of flexible integration, high performance and accurate sentiment analysis.”
Another goal of the union is to give users the tools to observe and respond in real-time. This is accomplished through the interpretation of massive amounts of data from a variety of online sources. The Lexalytics software possesses the capability of converting all English text and is compatible with multiple systems. Looks like another player in social content technology is being added to the shaker.
Sarah Rogers, December 31, 2010
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