Google Rebounds after Groupon Rejection
January 9, 2011
Now that Groupon, the daily deal/coupon provider, has rebuffed their acquisition advances, it looks like Google is on the rebound with thoughts of starting a coupon service of their own. Groupon uses technology but the company relies on old fashioned humans to make sales. Thus, Groupon is a different type of organization from some of those Google has courted.
The WebNewser article “Marissa Mayer on Google’s Failed Groupon Bid” provides the following quote from Ms. Mayer, Google VP of customer products. “When you look at our overall suite of services, especially around our advertising, we already have some things that are like [Groupon]. We have things like coupons and offer-extension ads that allow merchants to basically make offers to our users. And, so we’re looking at how can we take that technology and put it to use especially in the location space.”
If this is the case, why romance Groupon in the first place? In my opinion, talk of a new venture is Google’s jilted comeback of “I didn’t really like you that much anyway.”
A larger question is, “Has Google missed the social media train?” The idea that another train will be coming along shortly works for travelers in Switzerland. Will the same expectation work for social media, social content, and social search?
Christina Sheley, January 9, 2011
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This is getting to be common for Google, no different than Google’s attempt to acquire Yelp for A half billion dollars. I personal would take the money, it can only go down from here as more competitors flood the market. Search Engine Optimization