The New Google Dance: No More Three Amigos
January 20, 2011
I ignored the leadership shift at Google. Trouble was evident in 2006. Since that year, Google has made lots of dough from online advertising and generated even more money for attorneys. I did get a call from a “real journalist” and I offered three observations. Nothing too spectacular:
- Litigation. Lots of it.
- Staff defections. Lots of them.
- Management. Wow. Case studies galore. Day care to alienating most of the TV and film crowd.
I did not mention:
- Product flops. Everyone knows about the Google goofs.
- Opaque financial details for AdSense. Just ask a frantic Web master, not me.
- Fighting with lots of people.
If you have a copy of my 2004 – 2005 study, The Google Legacy, check out the “weaknesses” section. The goose nailed it. Lots of excitement ahead for the Google. Not too much for the addled goose.
Adios, three amigos.
Stephen E Arnold, January 21, 2011
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