Vivisimo Publishes a Customer List

January 26, 2011

I found the links and original news release titled “Information Optimization Trend Continues Widespread Adoption in Government and Commercial Sectors According to Vivisimo” quite interesting. The PR Newswire version of the story might be offline but the story is on the Vivisimo Web site. The write up explains that “informatoin optimization” is a major trend. I noted that a mid tier consulting firm called the Aberdeen Group agrees. I don’t have much to say on the subject. I don’t know what “information” is, so I am not able to comment about “optimizing” it.

What I can point out is that the news release contains what looks like a partial Vivisimo customer list. I noted the names of about three dozen organizations. Several of the outfits license other vendors solutions as well. My thought is that Vivisimo’s competitors know where to make exploratory contacts. Big organizations have a penchant for licensing multiple search systems and making unexpected left hand turns.

I will have to give some thought to that phrase “information optimization.” It is definitely not search, and it may have some advantages when running a query on Bing.com or Google.com. But for me, it seems a bit fuzzy, more like consultant speak than the fractured lingo we use in Harrod’s Creek.

Stephen E Arnold, January 26, 2011

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Written by Stephen E. Arnold · Filed Under Business strategy, Marketing, News, Search

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.