Microsoft and Its Compete with Google Playbook
January 28, 2011
I was poking around the labyrinthine Microsoft Web site. Sad to say that neither Bing.com’s system nor the Google.com Microsoft service makes it easy to find information about Fast Search & Transfer’s system. The name “fast” does not help, nor do the weird acronyms that Microsoft uses; for instance, MFSS. MF! Wow. King’s Speech misstep, anyone?
What I found by clicking and scanning was “Selling Microsoft Online Services against Google Apps.” You can access this page at https://partner.microsoft.com/Italy/40029528/ Among the goodies available is a big fat download button and a number of links to such content objects as:
- Taking Your Business Online? Important Things to Consider Before Adopting Google Apps
- Evaluating Google Apps to Reduce IT Costs?
- Look Before You Leap into Google’s Cloud Services
We looked at some of these documents and found them mildly amusing but pretty much what one would expect from a giant corporation fighting yesterday’s upstart. Now that Google and Microsoft are increasingly alike–maybe fraternal twins?—we did not spot too much new.
You may, however, be like a field of newly driven snow. Tromp on through. If you work at Google, you probably don’t care about Microsoft. My advice? Don’t read this blog and don’t learn what Microsoft is telling its partners to say about Google’s enterprise offerings.
Stephen E Arnold, January 28, 2011
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