Microsoft Out Buzzes Apple?
January 28, 2011
We found “Apple loses Buzz, Microsoft Gains” a mouthful of Granny Smith’s apple hard to swallow. But we are in Kentucky. What do you expect?
CNNMoney.com reported a sentiment media value for some major brands. The method used a formula that aims to balance the good, the bad, and the neutral. The approach sounds like a subjective procedure. Nevertheless, according to its calculations, Microsoft can be said to have out-performed Apple in 2010:
“By [General Sentiment’s] measure, Apple is the No. 1 brand leader for the third quarter in a row, having generated a total of $4.5 billion worth of what the company calls ‘media value’ in 2010.
And the article suggests that the value of Apple’s buzz fell dramatically last quarter, from more than $1.4 billion to $941 million and change.”
By contrast, Microsoft’s buzz increased last year. Though Apple is still on top, Microsoft seems to be gaining ground. Will wonders never cease? In the period of the report, Apple sold more than seven million iPads. Hmm.
Cynthia Murrell January 28, 2011
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