Publishers Fix Up Metadata
January 28, 2011
Publishers Weekly has posted an article by Nick Ruffilo, of BookSwim.com which caught our attention. The write up describes the advantages of good metadata. Ruffilo also outlines a comparatively painless way to improve the metadata of all your publications.
Though far from new, metadata has recently received more attention in the publishing industry. Better late than never, we suppose. Now more companies understand that better control over your books’ metadata means more guidance over your publication’s path once it’s out of your hands.
Companies are understandably hesitant, however, to commit to a complete metadata-handling overhaul. Ruffilo insists that you can improve sales by making some gradual changes:
“It’s a strategy I like to call the five degrees rule: make your changes five degrees at a time. Focus on very basic metadata practices to start. Encourage both marketing and editorial department input on metadata. Most importantly, get the data right for all your books, and you’ll find that small steps can lead to big gains.”
Following his suggestions now may help generate more money in the future.
Cynthia Murrell January 28, 2011
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
