Exclusive Interview: The Kochs of Pandia.com
February 1, 2011
Many professionals in search and content processing read the information produced by Pandia.com. I talked with Susanne Koch at the International Online Show in London in December 2010. I followed up last month. You can read the full text of my conversation with Per and Susanne Koch in the Search Wizards Speak feature about Pandia.
Pandia’s Search Central contains a weal of information. The company also provides a round up of search engine news and provides a number of useful search tools. I was curious about the wide range of content available on the Pandia.com Web site. Per Koch said:
My background is from the humanities. Therefore the social transformative power of search interests me. Technology is often seen as something different than social processes. For me technical change and social/cultural change are two sides of the same coin. Google is an end product of a social revolution, including – for instance – the hippie inspired gospel of open access, as well as new technological possibilities grown out of ICT. A particularly interesting side to using web search in marketing is the social aspect of it all. There was a time when search engine marketers believed they could find the recipe for successful online marketing by reverse engineering the search engine algorithm. Now you really need to develop a feeling for useful communication, relevant content generation and the social and cultural rules of social media.
Susanne added:
We do follow enterprise search to a certain extent, but we readily admit that our main focus has been on web search. Pandia is a two person part time exercise, and there are limits to what we have been able to do. Enterprise search is very interesting, though. These companies face challenges that the web search companies do not, including – for instance – access to a limited amount of data and interlinkages. Enterprise search companies may also bring out new innovations that can enrich web searching.
Over the course of our conversations, ArnoldIT and Pandia discovered three areas of interest:
First, the world of search is touching many disciplines, software applications, and many different social activities.
Second, we learned that although we don’t agree on every point in the volatile world of search and content processing, we enjoy discussing, dissecting ideas, and learning new things.
Third, we believe we can collaborate to bring to our respective audiences a new type of “landscape” view of search and content processing. We now have a new monograph in the works, and we will be announcing the details of that writing project, what the monograph will cover, and how you can reserve a copy in the next two or three weeks.
To learn more about Pandia, point your browser to www.pandia.com. We visit the site on a regular basis and we strongly suggest that you give it a look as well.
Stephen E Arnold, February 1, 2011
Freebie but the Oslo-Kentucky connection will produce more than digital herring.
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