Brainware and Its Work Flow Repositioning
February 3, 2011
I remember a couple of years back. I had a briefing in which Brainware emphasized its search and retrieval system based on trigrams. Content and source document language was mostly irrelevant for this method which broke an object into three letter strings or trigrams. The demonstration I recall was the use of the trigram method on patent claims. I was impressed, loaded the system on our test machine, and ran queries against my Google patent corpus. Pretty darned good I thought.
Now I read “Ovum Publishes Technology Audit on Brainware’s Data Capture Platform.” Ovum is one of those mid-tier consulting firms (what I call an azure chip consultant in opposition to an outfit like Bain, Booz, or McKinsey). What does the mid tier firm state? Brainware is now in a data capture platform mode. The passage that caught my attention was:
“Ovum (News – Alert) recognizes that enterprises work with critical data from a multitude of document types in order to keep their business processes intact,” said Mike Davis, senior analyst at Ovum, in a press release. “Thus there is an associated need to capture, search and retrieve data from the plethora of structured, semi-structured and unstructured documents received. Given the increasing volumes of these document types, and the content contained, intelligent tools such as Brainware’s Distiller, which provide integration with a wide range of enterprise applications, are essential to undertake the automatic processing of documents across the enterprise and generate the value from the information contained.” “Intelligent data capture technology offers users unparalleled capability for boosting productivity across the enterprise,” said Charles Kaplan, vice president of marketing at Brainware, in a statement. “Brainware’s Distiller platform provides increased efficiency and visibility for the world’s largest enterprises, enabling them to expand their output considerably without adding headcount, or even shift their existing manual data entry staff to other value-added activities within the organization.”
Fair enough, but the repositioning of the trigram technology is notable for its absence. Second, the focus on work flow is very clear, almost like a marketing presentation, and the use of the term “platform” is interesting. A number of search vendors are looking for a hook. Platform, it seems, is the worm of choice for 2011. The emphasis on paper and conversion reminded us of the presentations that Fujitsu and Kofax gave us a decade ago. Paper appears to be a problem even in 2011.
You can get more information directly from Brainware at www.brainware.com.
Stephen E Arnold, February 3, 2011
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