Intersection with Social Collisions
February 6, 2011
We urge you to read the article “The New Intersection of Search and Social Media” and its ten tips.It took an inordinate chunk of time to overcome my initial impression, which was the gratuitously exploitative nature of this form of advertising, best showcased in suggestion number nine:
9. Social Media Can Be a Great Way to Build Links. Social media profiles/pages give us a great opportunity for link bait. People love to link to things about themselves. Post items such as the top ten experts in your field for reciprocal links.
Whatever your opinion of the social networking trend, it is undeniably a juggernaut of technology with rapidly evolving applications. If it can help topple entire regimes, of course it was inevitable that the increase of search power laced throughout social media would tempt marketers to begin pulling the strings in their favor. This makes for a streamlined process built from consumer feedback that is both instant and free. Also advantageous for the little guy, these new methods allow for self-advertising in smaller businesses, alleviating budget concerns.
However, I cannot help but notice this new shift in marketing has changed the entire profession. No more romantic thoughts of creative minds in rooms collectively working on expansive campaigns to present to the public in hopes of approval. Now the willful spewing of private information made public by social media users provides a direct feed into their needs and desires. The job just doesn’t seem quite as challenging when you have the answer before you ask the question.
Sarah Rogers, February 6, 2011
Freebie
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