Omnica Makes a Move

February 12, 2011

The U.K.’s Omnica brings to the U.S. its tools for multichannel management, the process of syncing orders through sources from Web site to storefront. “A Look at Omnica’s Software Suite for the U.S. ” at Multichannel Merchant reviews their offerings in detail.

Among the highlights are tools to support multiple Web site versions with different languages and currencies. Helpful automated processes include upselling, reordering, emailing, and follow- up notations. The reviewers are enthusiastic about the software’s item management and promotions functions, as well as it’s master planning/ forecasting module. See the above link for many more details.

Omnica’s website says of its company:

“Omnica builds solutions for multi-channel retail, based on Microsoft’s impressive Dynamics AX product. . . . No-one better understands software applications for the sector, and no other vendor combines Microsoft Dynamics’ powerful product solution with a single focus multi-channel merchants’ requirements.”

We think this is important because Omnica could move into e-commerce markets that certain search vendors have been working hard to keep in their tent. Omnica could be the camel that pokes its nose into that tent and woos away some significant customers. Warrants watching we think. Brainware has had success moving into the back office business process sector. Omnica may have a play with its strategy too.

Leslie Radcliffe, February 11, 2011

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