Blekko Update
March 12, 2011
In addition to filtering content farm baloney, Blekko has made some other changes to its quite useful Web search and retrieval system.
According to “Blekko Launches Link Widget and Embeddable Search Box,” we learned that the new tools are customized search and link transparency through Blekkogear. One new tool is the Blekko Link Roll widget that shows website links in real time. For those wondering if Googlebot will see this as a way to sell page rank, the links use JavaScript. A key point in the article was:
“Blekko also tells WebProNews “As you know, top brands have recently ended up in the headlines, because vendors may have paid for links to sites in order to fool search engines into higher ranking. Blekko is combating this with the link widget, which allows sites to provide the world link transparency.”
The other Web gadget is the Embeddable Search Box. Though the name isn’t that creative, the tool allows site owners to customize searches for specific content with little spam and limited to websites the owners trust.
Both tools are simple, but useful. It’s small endeavors like these that improve the Web search experience.
Whitney Grace, March 12, 2011
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