Google Speeds Tweet Information
March 14, 2011
If you can say one thing about Google is that it likes to do things for itself. Soshable reports “Forget Indexing Tweets: Google Is Pulling Them Directly from the API.” Google launched Caffeine last year as a tool for real time web indexing with a heavy influence on social media.
Google used to display tweets from people’s accounts, but now we have learned the company is linking directly to Twitter’s API, thus reducing latency. Our source said:
“Most tweets are eventually indexed – some within minutes, some within hours or even days. These Tweets are being presented in their raw form prior to being indexed. The Tweets themselves are not being used in search results through this new method. They will be indexed separately and can then appear in searches as their own listings, but this is different. Just as with Google’s “Real-time” search, this feature is a fire hose.”
Once tweets are indexed they can be added to search results as individual listings. One might think this is a new endeavor, but it’s not. It’s only a quicker way for Google to provide real time information, but it is fact to keep in your frontal memory.
Google continues to make speed a differentiator. In addition to reducing latency for Twitter content, the Chrome Version 10 browser has been positioned as “faster” as well.
Whitney Grace, March 14, 2011
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