Endeca Quantifies Results Softly
March 24, 2011
Per a recent post on RFPConnect.com of the same title, Endeca Latitude Generated a ROI of 330% over Three Years According to an Independent Study conducted by Forrester Consulting. We think of Forrester as one of those mid tier consulting firms which have discovered that a blend of marketing, charm, and customers paying for objective reports helps keep the lights on.
And those are some results Forrester’s experts have unearthed!
Gathered from four companies across four different industries, nary a hint of a frown about Endeca’s business intelligence software solution.
Here are some of the highlights:
- Improved labour productivity associated with data analysis.”
- Parts and materials purchases savings.”
- Improved labour productivity associated with data discovery.”
- Engineering change orders avoided due to non-optimal part selection.”
- Cost avoided associated with user training.”
- Cost avoided associated with data preparation and report creation.”
Okay!
Endeca’s VP of product management and marketing notes that this study has successfully defined something that is typically thought of as a “soft benefit”: decision making. We think the reason why this benefit is so often considered “soft” is because it is actually kind of immeasurable.
I am an engineer, mechanical, PE, and the rest of the drill. As an engineer, I like facts, data, and verification. Disappointed in soft analyses? Well, I would not want to engineer a solution on soft data. But that’s just my conservative, non-marketing nature.
The write up reminds me of an infomercial, the as-seen-on-TV Bender Ball and the claim that the Bender Method of Core Training helps provide a workout that is up to 408 percent more effective than the standard crunch.
Really?
Don’t get us wrong, this is an amazing revelation and the results sound great, but somewhat hard to believe given the absence of verifiable data.
Sarah Rogers, March 24, 2011
Freebie
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